Destin Daniel Cretton's Direction: Indie Sensibility vs. Blockbuster Formula
RogerEbert.com's sharpest line about Brand New Day isn't about Holland — it's 'sadly, this isn't Spidey Term 12.' Does Marvel actually let indie-trained directors direct, or just borrow their resumes?

The line critics keep quoting from Brian Tallerico's RogerEbert.com review isn't about Tom Holland — it's six words about the director: “Sadly, this isn't 'Spidey Term 12.'” It's a joke, and it's also the most precise complaint anyone's made about the film yet: Destin Daniel Cretton, who broke through with the intimate group-home drama Short Term 12 before Shang-Chi and the Emmy-nominated Wonder Man, clearly brought a real sensibility to Brand New Day. The question the line is actually asking is whether the MCU let him use it, or just borrowed his name.
The Case That MCU Formula Wins Every Time
Skepticism about indie directors in the MCU has a real track record behind it — plenty of filmmakers with a specific voice have gone in and come out the other side with something that barely resembles their earlier work, sanded down by test screenings, reshoots and franchise mandates. Tallerico's review gives that skepticism ammunition: even in a film he says is “more transitional than impactful,” he specifically blames “the producers and Destin Daniel Cretton” together, not Cretton alone — suggesting whatever compromises happened, they weren't entirely his to avoid.
The Case That Cretton's Instincts Actually Made It Through
But the same review that coins “Spidey Term 12” as a jab spends real space crediting Cretton directly: “the best looking Spidey has been since the days of Raimi,” a “quieter, more measured gaze,” and — specifically — citing Chaplin as reference material that shaped Holland's masked physical comedy. That's not vague praise for competent studio work. That's a critic identifying specific, personal directorial choices that carried through to the screen. Den of Geek's David Crow makes almost the identical argument independently, crediting Cretton's “quieter, more measured gaze” for letting Holland's performance work at all.
Sadly, this isn't 'Spidey Term 12.'
Where MarvelGossips Lands
Two independent critics crediting the same specific directorial choices is unusually strong agreement — this isn't a case where Cretton's voice got flattened into anonymous house style. What both reviews suggest instead is a director who won the visual and tonal argument but lost some of the structural one: the film looks and feels like a Cretton movie in its quiet stretches, and reverts to standard MCU machinery whenever the plot needs to service Avengers: Doomsday. That's a specific, partial win, not the total loss “style over substance” skeptics usually predict.
Frequently asked
What does "Spidey Term 12" mean in the Brand New Day reviews?
Did Destin Daniel Cretton's directing style survive in Brand New Day?
What other movies has Destin Daniel Cretton directed?
Characters in this story

Spider-Man
Peter Benjamin Parker
Catching up on the MCU? See where this fits on our full timeline.
Read next

The Emo Spidey Debate: Is Marvel Stripping Away Spider-Man's Humor?
Reviews agree: the wisecracking, awkward-teen humor of Holland's first three Spider-Man movies is largely gone in…

RogerEbert.com Says Brand New Day Is “Scared of Its Best Ideas” — And Gives It the Lowest Score On Our Tracker
Brian Tallerico's RogerEbert.com review gives Spider-Man: Brand New Day 2.5 out of 4 — the lowest score on our…

Tone Shift Fatigue: Do Marvel Fans Actually Want 'Dark and Gritty'?
Brand New Day trades jokes for grief, overcast skies and body horror. Critics are largely on board. Whether the…